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What we learned building it, and what we found measuring it.

Deep-dives from production work on AI, the edge and search — plus original research into the state of the UK web, run with our own audit engine.

17 articles
2 original studies
33,733 sites audited
134 checks per site

Original research

Studies we ran ourselves, on samples nobody else has published.

30,091
sites audited
🇬🇧
Data studyInteractive explorer

We Audited 30,091 UK Business Websites. 78 Got an A.

A four-nation, 134-check study across 11 sectors and 47 English counties. Speed barely predicts quality — the fastest sites in Britain are the emptiest ones — and nine of thirteen regional outliers turned out to be the local business mix, not the place.

·23 min read Read →
3,642
the first study
📊
Data study

We Audited 3,642 UK Hospitality Websites. 101 Passed.

A 134-check audit of 3,642 independent UK restaurants, pubs and cafés across 50 counties. Only 101 met Google's page-speed threshold — and a quarter need a CDN, not new hosting.

·14 min read Read →

AI & RAG

6

Chatbots, retrieval, and what the tooling actually costs to run.

🔌 llms.txt vs WebMCP — One Is Read, One Is Executed One describes what your site knows. The other declares what it can do, and runs in the user's session. 🤖 How to Build an AI Chatbot for Your Business in 2026 Architecture, platform selection, RAG, deployment and costs, step by step. 🧠 The Complete Guide to RAG for Business (2026) What retrieval-augmented generation is, when it beats fine-tuning, and how to cost it. 🧰 AI Tools for Small Business — 50+ Tools Ranked Fifty-plus tools ranked by what they actually do for a small team, not by marketing. ⚡ How to Automate Customer Support with AI Where automation pays for itself, and the tickets you should never hand to a model. 🗄️ Vector Databases Explained — What, How & Why Embeddings, similarity search, and whether you need a dedicated database at all.

Running the work

2

What software costs in the UK and how to pick who builds it.

💷 How Much Does a Custom Website Cost in the UK? (2026) Transparent pricing from brochure sites to enterprise platforms — what you will actually pay. 🏆 How to Choose a Software Development Consultancy The questions worth asking, and the answers that should end the conversation.

Cloudflare & the edge

3

Workers, D1, KV and Vectorize — from production, not the docs.

⚔️ Cloudflare Workers vs AWS Lambda vs Vercel (2026) Cold starts, pricing and the constraints that decide it — measured, not quoted. 🔎 Building RAG Chatbots on Cloudflare Workers AI + Vectorize How we built Lex — an AI coach answering from 1,000+ blog articles as its knowledge base. 🧮 Cloudflare D1 vs KV — When to Use What A practical comparison. Performance, use cases, and the combined pattern we run in production.

SEO at scale

2

Getting large numbers of pages indexed, and what moved the needle.

📈 SEO for Startups — 744 Pages Indexed in 8 Weeks What we did, in order, and which parts of it actually moved indexing. 🚀 SEO at Scale — How We Deployed 1000+ Pages in 30 Days The content strategy, topical clusters and automation behind 1,000+ indexed pages.

Chrome extensions

2

Manifest V3, service workers, and shipping to the Web Store.

🧩 Chrome Extension Development Guide 2026 From a blank folder to a published extension, including the review gotchas. 🔧 Manifest V3 Chrome Extensions — Concept to Web Store Service workers, permissions, submission and analytics, practically.