SEO at Scale — 1000 Pages in 30 Days
On ScrabbleWordsFinder.com, we went from zero to 744 indexed pages in 8 weeks. Here's the strategy, the automation, and the technical decisions that made it possible — without sacrificing quality.
The Strategy: Topical Clusters
We didn't create 1,000 random pages. We built topical clusters — groups of related content that establish authority on a subject. Google rewards depth over breadth.
15+
Categories
1,000+
Pages
744
Indexed (8 weeks)
58%
Index Rate
Each category has a landing page (pillar content) that links to all posts in the cluster. Posts cross-link to each other. This creates a dense internal link graph that Google's crawler follows efficiently.
Content Generation Pipeline
🧩 Our Pipeline
Keyword research: Identify long-tail queries with search volume using topic analysis
AI content generation: Generate initial drafts using LLMs with topic-specific prompts
Visual enhancement: Apply FVT (Full Visual Treatment) — callouts, stat strips, card grids, comparison blocks
SEO infrastructure: Auto-inject JSON-LD schemas, meta tags, cross-links, and FAQ sections
Quality scoring: Automated line-count audit — pages below 180 lines are flagged for expansion
Technical SEO Essentials
Sub-100ms TTFB
Cloudflare Workers serve pages from the nearest edge location. No origin server latency.
Trailing slash consistency
trailingSlash: 'always' — no duplicate content from /page vs /page/.
XML Sitemap
Auto-generated with lastmod dates. Submitted to Google Search Console.
Canonical URLs
Every page has a self-referencing canonical. Prevents parameter-based duplicates.
Structured Data
Article + FAQPage + BreadcrumbList on every blog post. Validates in Rich Results Test.
Internal Linking
Automated cross-link injection: every new post gets 2 inbound links from related pages.
Automation Tools We Built
CHOP (Content Harvest & Optimise Pipeline)
Batch creates and optimises blog posts — generates content, applies visual treatment, injects schemas, and cross-links in one command.
SEO Health Check
Automated audit that validates every page against thresholds — title length, description length, schemas, content word count, and internal links.
Prettify (Full Visual Treatment)
Transforms plain text pages into rich visual content — adds stat strips, callout blocks, comparison cards, step lists, and cross-link panels.
BlogCrossLinks
Reusable component that auto-injects contextual links to related tools and pages at the top of every blog post, boosting internal link equity.
Build & Deploy Pipeline
Automated release train — build, migrate databases, deploy to staging, run tests, then promote to live. Three environments with isolated data.
add-sources-section.py
Injects a Sources & References block with hyperlinked citations before the author section.
check-orphaned-pages.mjs
Finds pages with zero inbound links (SEO orphans) so they can be connected to the link graph.
generate_seo_sql.py
Syncs Google Search Console data with a local seo_index table for tracking index status.
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